With Facebook, you will not only be able to reach the people in a small neighborhood, but also to individuals from all over the world. Facebook is global, which means that using this as a marketing tool can actually lead to a lot of sales because you will be talking to a global market instead of just to a tiny chunk of the population.

“Why should I market on Facebook?” This question is often asked by online
marketers who are unconvinced or undecided about the profitability of this
social networking website as a marketing tool. “After all,” they say,
“Facebook is nothing more than just a website where family and old friends
can re-connect, right?” This kind of thinking is not only dangerous, it can
be costly as well, especially considering just how much power Facebook
wields in the consumerist world today.

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